The Digipak (finshed)

Our Final Digipak

Evaluation of audience feedback

Evaluation of audience feedback

Some of the quotes from 16-17 year olds

Website

"The way her face is decorated, you wouldn't see her perform like that"

"I think all three are very well linked" 

Digipak

"I like the black and white"

"I like the inside with just her eyes"

"The image tripled is really nice"

"The colours and layouts make me think of Dubstep music"

"Is that the album cover, or is that the single cover"

"The colours with the eyes  could be used to reflect the colours in the video, so maybe you can use them in the website or the digipak"

"I really like the outside of the digipak, and the eyes in the inside are nice; however, you could show the video colour within the digipak"

Video

"Because the video is projected onto the trees, it doesn't make her feel real. So the fact that she is the representative, and not the actual artist; links all three really well"

"Maybe insert an image of the actual DJ, like a photoshoot next to the video or something to make it really clear"

"You can never put the DJ in the forest in the picture to show the link"

WHY IS IT NECESSARY TO HAVE A FEEDBACK GROUP?

The whole idea of having a feedback group is so that you can see whether other people like your work, not just you and to see what they think could change and give us ideas on how to change it. Although we may like the three products ourselves as an editor/producer you want the audience to like it as well. The audience is our main priority.

What I have got out of the feedback?

• The three products are successful and very unique, however we need to make a few alterations to link our three products together even more
• We need to establish who is the face of the artist 
• As a group we had to go back and work on our products- for the website we decided to keep the DJ as the female as we had images of the female in the music video and a male DJ which was just too confusing
• Overall, the group really seemed to like our music video, our unique idea, our digipak and website!

What is a focus group?

What is a focus group?

A focus group is a form of group interviewing. Focus groups rely on the interaction between the group and the researchers, the focus group gives the researchers their opinions about their product they have made.

In our case the products we made were a music video, a digipak and a website. Our intention for all three products was to  make sure that the focus group firstly could see a clear connection between all three products, then for them to straight away see what genre the music is, what type of artist have we portrayed and whether all three products convey this artist well, and if not how would they suggest we would improve it.

During the focus group session, we would like to get a lot out of the group. The group consisted of 16-17 year old girls and boys. We wanted to know if they most importantly liked our music video, and if not how would they improve it. Then, we wanted to see if they website was easy to go through and to make sure it is clear to understand, and lastly we wanted to see if they liked the digipak and if not what they would of done to improve it.

The questions we asked our focus group:

We previewed an example of a focus group on YouTube and picked up on the good elements and the bad elements of how the researcher managed the focus group.

• He asked simple, short questions
• He directed the group to key issues
• He took down notes 
• Listens and records what they say
• He created a friendly and relaxed- he welcomed opinions, wasn't defended if he was insulted 
• he wanted to find out new information and wanted to find out about them

What is the point of a focus point? 

The point of a focus group is to get as much as information as possible, without giving the information you want to hear to the group. This is successfully achieved by listening and hardly talking.

Why might it be worth testing your own products at this (rough cut) stage?

So you can use new information and feedback to improve the effectiveness of the product, to make it even more appealing to their audience.

How will you test each individual product? 

For the music video we will show it on the big screen, and ask them what they think is going on in the video.

For the digipak we will print it on card, in colour and to the right size 125mm-140mm and 10mm for the spine.

For the homepage we will preview it and let the group go through it and make their way round the website themselves.

First draft for our Digi-Pak

Digi-Pak (first draft)

The images to the left show the first draft of our digi-pak. For this product we wanted a few conventions such as:

• an image of the star image on the front cover
• a trippy/ hallucinated effect
• the artists name 
• the albums name
• the bar code on the back page
• the song titles on the back page

Second shoot day

Second Shoot Day

We edited all of the music video in 7 days to prepare for the second shoot day.

Editing our music video

This is Liv and I editing our music video ready for the second shoot day. 

Photoshoot

Today, we asked Calum if we could use him to be our represented DJ figure. Our DJ is called Marshall. These are the images we took of him in the Music Technology rooms.