“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.”

-Andrew Sullivan

Monday, 12 January 2015

Evaluation Task 4- How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages?


A list of the technology sources I used:
  1. Mobile phones
  2. Prezi
  3. Youtube
  4. Dafont
  5. Wix
  6. Emails
  7. Photoshop
  8. Microsoft Word
  9. Microsoft powerpoint
  10. Sony FS100
  11. Adobe Premiere
  12. Digital Canon 550D Camera
  13. Camerabag editing software
  14. Paint
Research and Planning



During the research and the planning for our music video, I used many different media technologies to document my work. One of the main sources of technology I used in order to carry out my research and planning was my mobile phone. I used this device to communicate with the people I worked with to exchange and inform. Our mobile phones were very sufficient as it allowed us to record the process and to see how to improve over time. In order to choreograph the dance sequence for the dancers, we used our mobile phones so that the dancers wouldn't forget the dance, it was also so the dancer got used to the idea of them being filmed, so that we could see for ourselves if they were shy infront of the camera, and if they were we would have to cast them again, as we couldn't possibly turn up on the shoot day with them shying away from the camera,we then used youtube to upload the two videos and emailed our dancers the link to the video, so that the dancers could have an idea of what we wanted them to do.


We also used our mobile phones to film the process of our rehearsals, so that we could give evidence of our rehearsals and we could refer back to them to see for ourselves what we want to plan to change if we didn't like something. We also used our mobile phones to rehearse our main female lead role lip syncing, this was in order to see whether she looked good enough to look as though she was singing the song. We used the videos to make sure she not only looked good lip syncing when we just watched but also for her to look good and successful on camera. We used our mobiles phones as they were quick and easy to upload. 

Communication

To enable to communicate with our cast members or within our group, I used the school email, facebook or whatsapp to get in contact with each other to organize and confirm vital things such as rehearsals. Below are some of the emails we sent to ask for permission to confirm whether or not we we were allowed to use the Skrillex song, to thank the whole cast for how well the shoot day went and to see if they are free for a photo shoot for our digipak and lastly to ask the cast for their costume sizes.


Digipak

During the production of creating our digipak we used a Digital Canon 550D camera. When taking many photographs of our artist, we then decided on a few that we were going to use; our chosen images we had taken we then used the software called 'camera bag 2.6' which is where we edited our images. We also used effects, brightness and crop.
  Our digipak was created just through technology software. The technology made the quality of the digipak look more professional. For the font of the digipak we downloaded it from Dafont.com, on this site on the internet you just type in a word or a sentence and it gives you loads of font to choose from. We then chose our font, used paint to cut and paste it into other softwares such as powerpoint. The images below are screenshots of our digipak pictures.









Website

The software we used to create our website on was www.wix.com The software is free for anyone to create a website just how you want it to look like. It gave you the choice whether you wanted to create your website with a template or whether you wanted to create your website on a blank page. Lauren and I worked on the website and together we agreed to start from scratch by starting with the blank page option, this gave us a wider variety of options, we could set the layout how we wanted and we could play around with different styles.
  The websites that were similar to the style of DJ we were looking for were Avicii, David Guetta, Dead Mau 5, Skrillex.






The images below are printscreens of our website. We made it using Wix and we were inspired by the websites shown above.












Music Video 

When filming our music video we used the camera called the Sony FS100. For the second shoot day for our music video we used a projector to project our music video onto the forest. We did this dark at night so unfortunately none of our phones could take good pictures of us filming. The software we used to edit the music video was 'Adobe Premiere', this software allowed us to experiment with shots and edit them with special effects such as slow motion. We could also sync all our video shots to the beat of the bass track, so that the beat and the cuts of the video were in sync, this is so the video reflects the song and it makes them work well together to look aesthetically pleasing.

When editing our music video we used a lot of overlaying the shots, this created a really visually interesting effect and fitted well within the other-worldy theme; the overlaying created a hallunicating effect which highlights the mystery and danger in our video.



Internet

For our planing and research the internet was used in demand a lot, as today we are very dependent on the internet. The internet allowed us to research into our genre, looking up similar artists, similar websites, similar music videos and similar digipaks. We also used the internet to research into costume and make-up, which was a really vital task for us to carry out successfully. We then used the internet to purchase the costumes and the face paint online and we then ordered it. To buy the costumes and make-up we looked on websites such as asos.com, ebay.co.uk and amazon.co.uk

  Having ordered online the costumes weeks in advance to the shoot day, we felt like we could get on with more tasks to do before the shoot day, as we had ordered online and the orders were being directly posted to us, it was less time consuming and we didn't have to worry about going out of our way to the shops to purchase things. We could just get on with it.



Sunday, 11 January 2015

Evaluation Task 3- What have you learnt from your audience feedback?


Evaluation Task 2- How effective is the combination of your main and ancillary products?

Evaluation Task 2




Some photos we took during making the film for the Evaluation Task 2 (look below). In this Evaluation Task we had to summarize our three products: the Music Video, the Digipak and the Website. We discussed how we conveyed our chosen star image in each of our products and how an audience would recognise the star; we also spoke about how we tried to sell the artist to an audience and how we would get an audience to come to watch a live concert for our artist and why. Lastly, we discussed the branding of the product and what our logo could be for 'Marshall' our artist and if we have an iconic colour scheme or something that stands out like a different sort of style.






How did we construct a star image?

1. Constructing a star image - how do each of them contribute to the representation of the star (what are the meanings they generate) and to which audience segment are these meanings appealing too?

Music Video
  • Represents the star image as a unique, trippy, diverse artist like Lady Gaga and Miley Cyrus
  • We set the music video in a woods to portray the star image as mysterious, dark and rebellious
  • The audience we wanted our music video to appeal to: 18-25 year olds, mainly a male audience
Digipak
  • On our digipak we used a black and white effect to keep the dark themes throughout
  • We also tripled the image to create an illusion to withstand the trippy theme
Website
  • The website contains a lot of images of the star image to convey to the audience that she is the star image
2. Cross promotion - how do the products sell one another and/or other products that the label would sell? For example, how does the video promote live ticket sales by indicating a spectacular show with dance routines and costume changes etc?

  • The website sells the hardcopies of the digipak as well as showing the music video on the main home page showing that you are able find both products on the website which will be helpful for the fans of Marshall
  • The video shows clips of dance routines in the background, the video is interpreted in different ways so for live shows you could do a lot with the show
  • Due to the fact that the music video can be interpreted in many different manners, this creates a reason for the fans to want to see a live show as they will be curious to what Marshall will perform

3. Branding - how do each of the products help to create a branding, which could be a logo, or a name or more vague, an iconic use of colour scheme, visual style or language

  • The logo that creates branding throughout our three products is the tribal theme that is soon through the use of colours and make-up styling. 
  • it helps her stand out from the other artists and acts within the genre and gives her an individual identity making her memorable to the audience
  • the iconic use of colour in make-up creates a memorable visual style for the audience
  • In the digi-pak you can see the artist wearing the tribal make-up on the front panel of the digi-pak allowing the audience to recognise her immediately as the tribal make-up is part of her branding
  • the make-up is not only worn by the main artist but is also worn by all supporting dancers and performers to reinforce the artists identity through branding.