Evaluation of 'Pretty Hurts- Beyoncé'
The star image in this video is Beyoncé, which centres around the pressures on women to have outer beauty. The video shows the lengths that women have to go to in order to fit in and Beyoncé is dolled up as she takes part in a beauty pageant. The video is aimed at mainly older teenage girls from ages 14-18 years old.
The genre of this song is a cross between R&B, Pop and Soul. The music video is a narrative where Beyoncé is trying to create the message of that everyone is beautiful and it is hard for women especially is the world of beauty, its not easy. "Perfection is a disease of a nation".
During the music video, we hardly see Beyoncé lip singing, the music is recorded in a studio of her singing the song and then is put on top of the music video. There are a lot of juxtaposing shots of her in her bedroom on the floor showing the pain and suffering a beauty pageant goes through and then it cuts back to a shot of Beyoncé put on a 'face' and smiling in front of the cameras even though she isn't happy. This music video is most definitely a preferred reading as everything makes sense and I understand the narrative clearly throughout.
Even though this video conveys a message and Beyoncé says herself in an interview, 'It's really finding yourself that brings you happiness'.
Beyoncé is a self-described "modern-day feminist", Beyoncé's songs are often characterized by themes of love, relationships, and monogamy, as well as female sexuality and empowerment. On stage, her dynamic, highly choreographed performances have led to critics hailing her as one of the best entertainers in contemporary popular music.
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