The Survey Monkey Results

Q1:What other artists do you think this act is similar to, what style of music do you think it is?      
                   

2/6/2015 1:01 PM

• alternative funk (too indie for me) lana del rey Malice in wonderland                     

2/6/2015 1:00 PM

        

• Azealia Banks, Fever Ray, Lykkie Lei - alternative r n b.                    

2/6/2015 12:59 PM

 

• iggy                               

2/6/2015 12:59 PM

 

• Dont really listen to that kind of music maybe iggy azealia                               

2/6/2015 12:59 PM

 

• Got no clue, it was certainly unique                                

2/6/2015 12:59 PM

 

• Azaelia Banks                                

Q2:What themes and ideas did you get from the three products?                                                 

• tribal, organic, forest, mystery

2/6/2015 1:01 PM           

• weird indie unique different special varied

2/6/2015 1:00 PM        

• A god like figure presiding over the world. Tribal gathering

2/6/2015 12:59 PM    

• natural organic tribal Indian clan

2/6/2015 12:59 PM    

• Tribal, forrest, wild, psychedelic

2/6/2015 12:59 PM          

• rather tribal, with butterfly facepaint

2/6/2015 12:59 PM    

• god-like figure

2/6/2015 12:59 PM

Q3:What do you think the products say about who the act is and what they are like?                                                      

• alternative, aiming to appeal to the hipster market  

2/6/2015 1:01 PM       

• I get that the artist is the kind of person that wears socks with crocks
  

2/6/2015 1:00 PM

• A solo female artist, slightly alternative aiming to appeal to the hipster market

2/6/2015 12:59 PM

• alternative, different

2/6/2015 12:59 PM 

• not sold on image, could barely see them in the video and their faces were covered with paint. not sure whether the act is one person or more
  

2/6/2015 12:59 PM      

• bit out of the ordinary 

2/6/2015 12:59 PM        

• solo female artist - hipster scene

2/6/2015 12:59 PM       

Q4: In what areas of all three products would you improve or change?                                                        

• video got repetitive, add more clips and shots, got boring after 30 seconds

2/6/2015 1:01 PM

• website needs more interactivity

2/6/2015 1:00 PM           

• All superb

2/6/2015 12:59 PM           

• music video very repetitive and gets boring, add another perspective of the video

2/6/2015 12:59 PM           

• More clear imagery but i actually really liked it and thought it was interesting and imaginative

2/6/2015 12:59 PM           

• the video does not clearly show the artist. the projection very odd

2/6/2015 12:59 PM        

• The video is really repetitive but the rest is all really good

2/6/2015 12:59 PM

The Music Video (finished)

Our music video!!!

The Website (finished)

 
 

 

 

The Digipak (finshed)

Our Final Digipak

Evaluation of audience feedback

Evaluation of audience feedback

Some of the quotes from 16-17 year olds

Website

"The way her face is decorated, you wouldn't see her perform like that"

"I think all three are very well linked" 

Digipak

"I like the black and white"

"I like the inside with just her eyes"

"The image tripled is really nice"

"The colours and layouts make me think of Dubstep music"

"Is that the album cover, or is that the single cover"

"The colours with the eyes  could be used to reflect the colours in the video, so maybe you can use them in the website or the digipak"

"I really like the outside of the digipak, and the eyes in the inside are nice; however, you could show the video colour within the digipak"

Video

"Because the video is projected onto the trees, it doesn't make her feel real. So the fact that she is the representative, and not the actual artist; links all three really well"

"Maybe insert an image of the actual DJ, like a photoshoot next to the video or something to make it really clear"

"You can never put the DJ in the forest in the picture to show the link"

WHY IS IT NECESSARY TO HAVE A FEEDBACK GROUP?

The whole idea of having a feedback group is so that you can see whether other people like your work, not just you and to see what they think could change and give us ideas on how to change it. Although we may like the three products ourselves as an editor/producer you want the audience to like it as well. The audience is our main priority.

What I have got out of the feedback?

• The three products are successful and very unique, however we need to make a few alterations to link our three products together even more
• We need to establish who is the face of the artist 
• As a group we had to go back and work on our products- for the website we decided to keep the DJ as the female as we had images of the female in the music video and a male DJ which was just too confusing
• Overall, the group really seemed to like our music video, our unique idea, our digipak and website!

What is a focus group?

What is a focus group?

A focus group is a form of group interviewing. Focus groups rely on the interaction between the group and the researchers, the focus group gives the researchers their opinions about their product they have made.

In our case the products we made were a music video, a digipak and a website. Our intention for all three products was to  make sure that the focus group firstly could see a clear connection between all three products, then for them to straight away see what genre the music is, what type of artist have we portrayed and whether all three products convey this artist well, and if not how would they suggest we would improve it.

During the focus group session, we would like to get a lot out of the group. The group consisted of 16-17 year old girls and boys. We wanted to know if they most importantly liked our music video, and if not how would they improve it. Then, we wanted to see if they website was easy to go through and to make sure it is clear to understand, and lastly we wanted to see if they liked the digipak and if not what they would of done to improve it.

The questions we asked our focus group:

We previewed an example of a focus group on YouTube and picked up on the good elements and the bad elements of how the researcher managed the focus group.

• He asked simple, short questions
• He directed the group to key issues
• He took down notes 
• Listens and records what they say
• He created a friendly and relaxed- he welcomed opinions, wasn't defended if he was insulted 
• he wanted to find out new information and wanted to find out about them

What is the point of a focus point? 

The point of a focus group is to get as much as information as possible, without giving the information you want to hear to the group. This is successfully achieved by listening and hardly talking.

Why might it be worth testing your own products at this (rough cut) stage?

So you can use new information and feedback to improve the effectiveness of the product, to make it even more appealing to their audience.

How will you test each individual product? 

For the music video we will show it on the big screen, and ask them what they think is going on in the video.

For the digipak we will print it on card, in colour and to the right size 125mm-140mm and 10mm for the spine.

For the homepage we will preview it and let the group go through it and make their way round the website themselves.

First draft for our Digi-Pak

Digi-Pak (first draft)

The images to the left show the first draft of our digi-pak. For this product we wanted a few conventions such as:

• an image of the star image on the front cover
• a trippy/ hallucinated effect
• the artists name 
• the albums name
• the bar code on the back page
• the song titles on the back page

Second shoot day

Second Shoot Day

We edited all of the music video in 7 days to prepare for the second shoot day.

Editing our music video

This is Liv and I editing our music video ready for the second shoot day. 

Photoshoot

Today, we asked Calum if we could use him to be our represented DJ figure. Our DJ is called Marshall. These are the images we took of him in the Music Technology rooms.

                

Planning for the photoshoot

Planning for the Photoshoot

We emailed our cast to thank them on behalf of their input, time and effort they offered us on the day of the shoot. We also reassured them that the footage looks really impressive. We also asked them if they were free for a photoshoot in a weeks time.




Different plan... changes were made...



Changes were then made for the photoshoot. Due to the fact that most of the cast were very busy; we struggled to get a day where everyone was available, so instead we decided to just have a photoshoot with Bethany (our lead female role) and Calum (our DJ Marshall).

Creating the Website

Experimenting with the music video

Music Video in process...

When editing our music video, we had all the shots we needed; it was just experimenting and finding out what shots to use where and when. After the first shoot day, we then had 7 days to edit our whole video in order to shoot the second shoot day, where we will project the edited video onto the woods and film that as our final product.

This video is a rough cut of the dancers routine.

Evaluation of shoot day

SHOOT DAY EVALUATION 

Our First Shoot 18/11/96

The day before to set up for the shoot day, our music video required no set, however we did need to focus on the costumes, the props and the makeup. 

As our music video is very art directed, we knew that we didn't have a set to prepare as we were only filming in a black studio. However, we had the whole cast to prepare for. To begin with, we started with the dancers, this was my idea as from experience I know that the make-up/ face paint would be very time-consuming and so would filming the dancers, due to the fact all four dancers dance together in unison and if one person was slightly out of time, or did the wrong step we would have to film that shot again. We all had one dancer each to do their hairstyle and make-up, we brought in all the equipment we needed for example, makeup wipes, snazaroo face paint, hairbands, hair brushes, hairspray etc. Lauren and I also did some research the day before for the tribal patterns we liked for the dancers, and we used these images for inspiration...

 

 

Before we started the shoot, the studio was all black; black floor and black curtains of material covering up any windows or light in the room. This enabled for us to focus on the lighting effects and the art directed costumes/makeup. We decided to have the cast in as much white as possible as in a few weeks we will be projecting our edited music video into the forest onto the trees, white will be very bold and will stand out in the darkness. This white and black theme created the concept of angels and devils, heaven and hell or good and evil. The Godly-like figures Bethany, Ezra and the lost young lad were all good figures, whereas the four dancers and the two boys were evil figures.

The studio was all black, black floor, black curtains so that no light would get in and so that we could have a black, plain background. As their costumes were bright white, against a black backdrop for when we project the music video into the woods for our second shoot day, it will stand out.

Our roles on the day of the shoot were all given to our strengths. Lauren and I are dancers and we choreographed the dance. So on the shoot day, I was standing behind the camera marking the dance for the dancers so they get it right and in sync with one another. This job I decided to give myself on the day, and with me instructing the dancers and counting them in whilst dancing, saved a lot of time. I also had the job of preparing one of the dancers Elena (as shown below).

 This is all of the dancers made up ready for the shoot day:

There was not a most significant part of the shoot day that was successful, the whole day was successful. However,  if Lauren and I didn't choreograph the dancer and rehearse a lot with the dancers to make sure they know what they doing off-by-heart, the music video would not of worked as well. The music we decided to choose for the music video hardly had very little singing and a lot more music for the dancers to dance.

I think that we really made a good choice on the people we chose for the music video: The dancers, Ezra and Bethany. Although, we were going to also get shots of two boys running after Max, but in the end we had a lot of footage

           

Thank you to everyone who took part, it was a great success!

Shooting our Music Video tomorrow

Shoot day preparation for tomorrow

The day has finally come to shooting our music video, all our hard work, time and preparation has gone into making this music video a success! We have emailed the cast our shooting schedule for tomorrow just to remind them again when they are needed throughout the day, and what some of the cast need to bring themselves.

Shot List for the shoot day

Shot List

1. Ezra lip syncing- shot of Ezra lip syncing to the camera, looking left and right, shot of his lips lip syncing
2. Bethany lip syncing- shot of painted eyes on Bethany’s eyelids and she opens them, shooting her lips of her lip syncing
3. Dance- Shooting them dancing strong movements, crawling on the floor towards the camera, painting themselves
4. The chase- Running across the studio with (fake) Knives
5. Converting Max- ripping his clothes and painting him

Our Final Cast

CAST

Bethany Marshall



Ezra Hjalmarsson



Others:

Max Boast



Elena Hofmann



Mimi Gonzalez



Natasha Naples



Isabella Sedgewick